Our Story: Chapter 2

We have reached July, and with that the second half of the year. And wow time flies when you're busy and working hard.

Since our launch in February, we have been working to get EverydayTimber to rank higher and wider across the web, and to build some trust online with potential customers. Let's just say it is harder than it sounds, given the nature of our products and industry. People are buying in-store, from brands they already trust, even if it's less convenient and more expensive. Why? We'll dive into that in a moment. For now let's talk about content marketing and its pros and cons. I have created and posted around 20 videos to the Everydaytimber YouTube channel, with the goal of having content online to pull from, to build good advertisements for a campaign. The traction on YouTube has been slow, and none of my  short videos have broken the 200 views threshold, yet. I have targeted multiple audiences to see where my content is grabbing the audience best, and it hasn't really grabbed anyone so far. I tried targeting the DIYers, the local businesses in Cape Town, the Hardware stores, the households who need fires in winter to keep them warm and even a few more. My initial goal of creating content for the purpose of ads has remained, and I have not poured any funds into pushing my content. All growth, or lack thereof, is organic up until this point in time. We are in discussion with a few teams and are deciding whether paid-ads are going to be our next step, or whether we should consider another tactic. 

My gut feeling is that I should stay consistent and hopeful, because hard work does pay off. That being said, it is discouraging to watch months go by without any real results, however, discouraging results are why most people quit, and here at Everydaytimber we will rest at nothing to make sure we can deliver the best service to our customers. It's not much, but it's honest work.

See you again for the next chapter!